Finn McCool Marketing
Welcome to

Finn McCool Marketing

Who We Are
Finn McCool Marketing offer

E-Commerce Digital Marketing Solutions

e-Commerce Digital Marketing is the best to work on as there are clear results and Return on Investment. My skill sets go beyond SEO, Google PPC and Social Advertising, I know e-Commerce business inside out.
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Finn McCool

Digital Marketing Superhero

What we do


I am experienced with Magento, WordPress, Shopify, Squarespace, Wix and Big Cartel.
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Magento Development

Magento does not need to a headache.

Fashion Photographer

Product or Location Shots

Website Designer

Project Manager

I have vast experience in managing team and projects to ensure deadlines met and quality checks taken


Business Advice

eCommerce Solutions

Social Media Management

Our Best Service
Learn to manage your own destiny

PPC Training

No-one knows your business like you, so why pay an agency to control your marketing when you can learn it yourself. All levels catered for, taught by a fully certified and experienced trainer. Learn how to manage your own business effectively.
01 Google Ads
02 Google Shopping
03 SEO Optimisation
04 Facebook Advertising
05 Instagram Advertising
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Google Search and Display Advertising
Google Shopping
SEO Optimisation
Social Advertising
What we charge
£50 per Hour



£50 p/h


£50 p/h


£50 p/h


£50 p/h


£50 p/h



PPC Packages


Full Digital Marketing Services
What we've done
What people say about us


Alex, Brighton
In my first PPC training session I learned more about Google PPC and Social Advertising than in weeks of training with big agencies. The training was centred around my own business, so it really helped my understand and the results together have been phenomenal.
Charley, Hove
It is no exaggeration to say Finn McCool Marketing saved our business. We were spending thousands on Google PPC, and not only did they strip our spend for the same results, but they told us everything Google did not want us to know to help us manage our campaigns wisely. I wish I found them sooner.
Seb, Portslade
Over the last year Ciaran has been teaching me SEO for my eCommerce company, particularity around writing natural language content. The SEO training has been very informative and I have really developed and this has transformed my business,
Who we work with


We work alongside some of the best in the industry. This partnership means skills are kept up to date, and we stay as experts in our fields.
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Get in Touch

Blog Posts

Recent Blogs

Here are top 7 content marketing trends to watch out for in 2022   

Content marketing trends change every year, adapting to the realities of the current time. While many changes are subtle, others can be entirely new methods of achieving impressive results and gaining more prospective customers. Content marketing has progressed significantly in the past few years. Nowadays, you no longer have to use outdated methods like creating[…]

How To Improve Your Recruitment Process

As companies continue to face challenges in the current economy, the recruitment process has become more important than ever. To find the best candidates, many employers are turning to technology to help them save time and money. However, let’s see the eight tips on how to improve your recruitment process in general. Define your needs[…]

PR for Luxury Brands: Beyond Digital marketing

The luxury sector in travel, jewellery, cosmetics, hotels, or fashion are extremely competitive thanks to high margins and profit available. If you can get it right, a successful high-end brand can sell the same product or service for a massively inflated value. But how do you convince a consumer to pay the extra? This is[…]

How to Get More Leads Online: 5 Proven Actions

Finding prospective clients (leads) online for your business is no mean feat. In fact, there is an entire strategy involved to help you do this. For starters, you need to identify your target market, market your business and develop informative content for your target market. Also, since consumers evolve, you need to change your strategy[…]

Social media: how it can affect the online travel business

Social media has become an essential part of everyday life for many people. The popularity of social media platforms like Facebook, Twitter and Instagram has exploded in recent years, to the extent that some research suggests over half of all adults in the UK are now active users of at least one social network, although[…]

A Sneak Peek at the Future of Retail: Augmented Reality

Shopping online has always had an element of concern, especially when it came to ordering large and oversized items. Sometimes they just didn’t fit or work as anticipated and sending them back was a real trial for everyone involved. This is one of the reasons why shopping in the metaverse will mitigate many of those[…]

7 Key Product Owner Responsibilities

Before your product is introduced to its end-user, several people have worked tirelessly to actualize a vision. One person at the centre of all product development cycles is the product owner. You might be wondering about the exact role he/she plays in getting the product to the market. According to scrum methodologies, a software development[…]

Key benefits of SEO for your business

If you are a business owner, you may be looking to increase brand awareness for your business, reach a wider target audience, or generate more income. One way this can be achieved is through search engine optimisation or SEO. Read on to learn more about the advantages of SEO. 10 Benefits of SEO for your[…]

SEO Trends to Adopt This 2022

It’s 2022, and it’s another opportunity to keep improving your SEO. It remains an essential part of your digital marketing as you want more people to know about your site, explore it, and eventually increase conversions. Your website corresponds to your local office or store online. Users visit your site to learn about your company[…]

What to Look for in a Company When Investing?

So, you’ve amassed quite a considerable amount of savings over the years and are looking for a way to multiply them faster than what your savings account allows for. You thought about trying your luck at various games of chance in a casino but quickly dismissed that option as incredibly risky. Some of your friends[…]

How To Increase the Effectiveness of Your HR Department?

Running your own private business can be likened to operating a giant engine. Each company, no matter its size, is an incredibly complex machine made out of a large number of certain components. Each of these parts, known as departments, is a seemingly individual and self-contained microcosm of even smaller constituents – your employees –[…]

5 Things You Should Do Before Launching Your Own Business

While looking at the figures of George Soros or Larry Ellison, people who started at rock bottom but later became some of the world’s wealthiest people, you might feel inspired to have a go at success yourself. Those rags to riches stories show that everything is possible with enough determination, hard work, and maybe a[…]

Creating the perfect business logo

Logos: every business has one and every business needs one. However, creating the perfect design isn’t always the easiest of tasks for several reasons. A lack of imagination and lack of memorability are both key factors in the failure of business logos so it’s important to understand all of the factors that contribute to creating[…]

How Can Video Help Boost Your SEO?

If you are looking for a good reason to create video content for your business or brand, let us tell you that Search Engine Optimization or SEO would be that reason. SEO is not just the foundation of your marketing presence online, but it also has a direct impact on your venture’s bottom line by[…]

Are You A Business Owner? Here’s How To Improve Your Leadership Skills

Running a successful business requires more than great ideas or products. You need great leadership. Yes, some people are natural leaders, while others aren’t. Nevertheless, leadership skills are learnable, and everyone can improve on them. Born leaders need to sharpen their skills and study to become the finest leaders in different fields. As a business[…]

5 Profitable Online Business Ideas to Start in 2022

Working remotely has become the go-to method for many people during the pandemic. The flexibility and freedom of not having to worry about commuting and other bothersome things made more workers realize that you do not have to leave the house to make money. It is also worth noting that Covid caused certain businesses to[…]

New year: new business venture?

The new year is an ideal time to start a new business. Everything feels fresh and you’re ready to start a new journey in your life. Whether you have a side-hustle that you want to turn full-time, or if you have a winning idea, now is the time to give it a try. Below, we[…]

5 Effective Fundraising Tips for Nonprofit Organizations

Although nonprofits are not in the money-making business, they still need to have some funds in order to operate. Finding new income sources is especially vital for young organizations that are constantly growing, making their financial needs larger with each passing year. Many nonprofit organizations deal with this problem by organizing a fundraising campaign. However,[…]

6 Things to Do When Your Business Is Generating Fewer Leads

Lead generation focuses on creating an interest in your services or products on the customer’s end, or in other words, gaining new customers who are not necessarily interested in buying your products. The generated leads allow you to instruct them about what you have to offer, so later, there’s a higher possibility of converting them[…]

5 Ways Web Design Affects Your Marketing Strategy

The appropriate site design is critical when developing an integrated marketing approach for your company. It’s no longer just about function or visibility in web design; it’s all about the nuances that influence how a user interacts with your business. These crucial aspects, from layout to colour, work together to create a digital tool that,[…]

2 Pros And Cons Of Project-Based Marketing Professionals

An increasing number of companies are hiring project-based marketing professionals, and it’s not hard to see why. These professionals are beginning to mark the standard of cost-effective leadership. The sheer amount of benefits a flexible employee grant to a company can be game-changing to projects that need a quick tune-up. But as with any business[…]

5 Potential Mistakes You’re Making That Are Hurting Your Business Revenue

Entrepreneurial endeavors are riddled with setbacks, blunders, and errors. Regardless of how much expertise you have in business ownership, you will run into difficulties at some point. The key to success is recognizing your mistakes as quickly as possible, learning from them, and avoiding them in the future. Profitability is the financial cornerstone of any[…]

6 Hacks to Pump Up the Brand Value of a Company

In spite of the fact that your company may have already been operating on the market for over a decade or two, it might remain unknown to a large number of people. For example, if you have never seriously undertaken public relations and marketing efforts, your organization is probably non-existent in the minds of many[…]

10 Digital Marketing Tips and Tricks from Top Brands

The only way your business will reach your customers is through digital marketing and it is becoming more and more essential these days. If you’re not familiar with terms such as social media, search engines optimization (SEO), or the like, it’s no problem. As per video marketing statistics, 93% of marketers say that video marketing[…]

3 Reasons Why Disruptive Marketing Is On The Rise

Disruptive marketing focuses on utilising experimental strategies that challenge the traditional marketing approach. It does not follow the traditional styles of marketing, instead, it uses new tactics that have not been used before to promote a business. It is a daring approach with some strategies not succeeding and others exceeding expectations. Despite those that failed, disruptive marketing[…]

Simple Ways You Can Take Your Marketing To The Next Level This Summer

British businesses have been through an incredibly tough time over the last year or so, but things are starting to look like we might finally have a few reasons to be cheerful. As the summer comes in, the restrictions are rolling back, the vaccinations are reaching more and more people, and businesses are starting to[…]

3 Challenges Business Owners Have to Face when Using Google Ads

Google Ads are one of the best ways to directly reach customers with high buying intent. It’s also one of the only methods that allow you to get results almost instantly and only pay for what you’re getting. However, unlocking the platform’s full potential isn’t easy, and it takes a lot of trial and error,[…]

Choosing a Reliable SEO Agency: The Ultimate Guide

Once you’ve created a website for your business and it goes live, drawing as many people as possible to your page is crucial. The more traffic you gain, the more chance you have of success. If you need help in this area, an SEO agency can use their expertise and knowledge to help your website[…]

How to Effectively Manage Your Email Lists

Looking after the data that you hold on your customers is a very important task. Not only should you have an organised list of contacts that have been segmented but you should also make sure that you are adhering to all data protection regulations. Many business owners don’t approach their email lists with caution, and[…]

How to send a link for google review

Google Reviews are critical for any business. If someone is searching for your company or website, your Google My Business page will appear showing your reviews. Bad reviews can damage your business, and so can not enough reviews. Simply, the more good reviews you have, the better as 93% of consumers admitting to being influenced by[...]

Is Copy writing the ultimate mid-life career-change choice?

Thousands of the nation’s Mid-Lifers are finding themselves bored or frustrated with the career choices they made on leaving school or university – some are choosing to do something about it.  But is it possible to find a job that is stimulating, rewarding, and liberating all at once, and that doesn’t require years of training?[…]

Removal and replacement of columns in Google Ads

So Google are making some interesting changes to their PPC Ad accounts and look to be removing a key metric. I’ve just got this email that states for one of my clients Ad position is going to be removed. Starting on 29 September 2019 the following columns will be removed from Google Ads. Removed columns:[…]

Free Digital Marketing Audit

In the online age, websites are the most important place to invest time and money as they bring new business and are the showcase for your company products or services and your portfolio. This could be an online ecommerce store, or lead generation site. Either way, your focus should be on customer experience and usability,[…]

Are Google Ads customers about to lose money?

Last year I predicted the Bitcoin crash. Sadly I am not a financial whizz or cryptocurrency expert, but maybe it was my marketing experience. I could see it increasing volume in social media and the news about rich people buying in. It reeked of marketing spin to get the average Joe buying in. Stories starting[…]

Why you need PPC training in 2019

With the news Google are making changes to accounts without consent (unless you opt out), it is more crucial than ever for small business owners to know and understand PPC. This move has been coming, they have actually been doing this for a while in their phone calls. You know the ones, when they call[...]

Digital Marketing Jargon

There are so many acronyms and buzzwords in digital marketing, that it’s easy to be bamboozled. So it’s good to have a handy reference. of business terms to help decipher that media manipulation terminology. This list is intended to help you understand Google AdWords and SEO as we like to work in a clear and[…]

Finn McCool

Finn McCool (Fionn mac Cumhaill) is a legend in Ireland, famed for his adventures with the Mythological swordsmen, the Fianna Eireann. Finn McCools place in folklore is most associated with the Giant’s Causeway and the salmon of knowledge, but the Irish texts of the Fenian Cycle tell of a hero in Irish Mythology and legend of early Irish literature. Most poems are by his son, Oisín the bard. The prose The Boyhood Deeds of Fionn tells how he was the son of Cumhall and named at birth as Deimne, before being called Finn MacCool when his hair turned white.

Finn McCool Marketing