Finn McCool Marketing

Lead generation focuses on creating an interest in your services or products on the customer’s end, or in other words, gaining new customers who are not necessarily interested in buying your products. The generated leads allow you to instruct them about what you have to offer, so later, there’s a higher possibility of converting them[…]

The appropriate site design is critical when developing an integrated marketing approach for your company. It’s no longer just about function or visibility in web design; it’s all about the nuances that influence how a user interacts with your business. These crucial aspects, from layout to colour, work together to create a digital tool that,[…]

An increasing number of companies are hiring project-based marketing professionals, and it’s not hard to see why. These professionals are beginning to mark the standard of cost-effective leadership. The sheer amount of benefits a flexible employee grant to a company can be game-changing to projects that need a quick tune-up. But as with any business[…]

Entrepreneurial endeavors are riddled with setbacks, blunders, and errors. Regardless of how much expertise you have in business ownership, you will run into difficulties at some point. The key to success is recognizing your mistakes as quickly as possible, learning from them, and avoiding them in the future. Profitability is the financial cornerstone of any[…]

In spite of the fact that your company may have already been operating on the market for over a decade or two, it might remain unknown to a large number of people. For example, if you have never seriously undertaken public relations and marketing efforts, your organization is probably non-existent in the minds of many[…]

The only way your business will reach your customers is through digital marketing and it is becoming more and more essential these days. If you’re not familiar with terms such as social media, search engines optimization (SEO), or the like, it’s no problem. As per video marketing statistics, 93% of marketers say that video marketing[…]

Disruptive marketing focuses on utilising experimental strategies that challenge the traditional marketing approach. It does not follow the traditional styles of marketing, instead, it uses new tactics that have not been used before to promote a business. It is a daring approach with some strategies not succeeding and others exceeding expectations. Despite those that failed, disruptive marketing[…]

British businesses have been through an incredibly tough time over the last year or so, but things are starting to look like we might finally have a few reasons to be cheerful. As the summer comes in, the restrictions are rolling back, the vaccinations are reaching more and more people, and businesses are starting to[…]

Google Ads are one of the best ways to directly reach customers with high buying intent. It’s also one of the only methods that allow you to get results almost instantly and only pay for what you’re getting. However, unlocking the platform’s full potential isn’t easy, and it takes a lot of trial and error,[…]

Once you’ve created a website for your business and it goes live, drawing as many people as possible to your page is crucial. The more traffic you gain, the more chance you have of success. If you need help in this area, an SEO agency can use their expertise and knowledge to help your website[…]

Looking after the data that you hold on your customers is a very important task. Not only should you have an organised list of contacts that have been segmented but you should also make sure that you are adhering to all data protection regulations. Many business owners don’t approach their email lists with caution, and[…]

Google Reviews are critical for any business. If someone is searching for your company or website, your Google My Business page will appear showing your reviews. Bad reviews can damage your business, and so can not enough reviews. Simply, the more good reviews you have, the better as 93% of consumers admitting to being influenced by[...]

Thousands of the nation’s Mid-Lifers are finding themselves bored or frustrated with the career choices they made on leaving school or university – some are choosing to do something about it.  But is it possible to find a job that is stimulating, rewarding, and liberating all at once, and that doesn’t require years of training?[…]

So Google are making some interesting changes to their PPC Ad accounts and look to be removing a key metric. I’ve just got this email that states for one of my clients Ad position is going to be removed. Starting on 29 September 2019 the following columns will be removed from Google Ads. Removed columns:[…]

In the online age, websites are the most important place to invest time and money as they bring new business and are the showcase for your company products or services and your portfolio. This could be an online ecommerce store, or lead generation site. Either way, your focus should be on customer experience and usability,[…]

Last year I predicted the Bitcoin crash. Sadly I am not a financial whizz or cryptocurrency expert, but maybe it was my marketing experience. I could see it increasing volume in social media and the news about rich people buying in. It reeked of marketing spin to get the average Joe buying in. Stories starting[…]

With the news Google are making changes to accounts without consent (unless you opt out), it is more crucial than ever for small business owners to know and understand PPC. This move has been coming, they have actually been doing this for a while in their phone calls. You know the ones, when they call[...]

There are so many acronyms and buzzwords in digital marketing, that it’s easy to be bamboozled. So it’s good to have a handy reference. of business terms to help decipher that media manipulation terminology. This list is intended to help you understand Google AdWords and SEO as we like to work in a clear and[…]