It’s 2022, and it’s another opportunity to keep improving your SEO. It remains an essential part of your digital marketing as you want more people to know about your site, explore it, and eventually increase conversions. Your website corresponds to your local office or store online. Users visit your site to learn about your company[…]
In spite of the fact that your company may have already been operating on the market for over a decade or two, it might remain unknown to a large number of people. For example, if you have never seriously undertaken public relations and marketing efforts, your organization is probably non-existent in the minds of many[…]
The only way your business will reach your customers is through digital marketing and it is becoming more and more essential these days. If you’re not familiar with terms such as social media, search engines optimization (SEO), or the like, it’s no problem. As per video marketing statistics, 93% of marketers say that video marketing[…]
Disruptive marketing focuses on utilising experimental strategies that challenge the traditional marketing approach. It does not follow the traditional styles of marketing, instead, it uses new tactics that have not been used before to promote a business. It is a daring approach with some strategies not succeeding and others exceeding expectations. Despite those that failed, disruptive marketing[…]
British businesses have been through an incredibly tough time over the last year or so, but things are starting to look like we might finally have a few reasons to be cheerful. As the summer comes in, the restrictions are rolling back, the vaccinations are reaching more and more people, and businesses are starting to[…]
Looking after the data that you hold on your customers is a very important task. Not only should you have an organised list of contacts that have been segmented but you should also make sure that you are adhering to all data protection regulations. Many business owners don’t approach their email lists with caution, and[…]
So Google are making some interesting changes to their PPC Ad accounts and look to be removing a key metric. I’ve just got this email that states for one of my clients Ad position is going to be removed. Starting on 29 September 2019 the following columns will be removed from Google Ads. Removed columns:[…]
In the online age, websites are the most important place to invest time and money as they bring new business and are the showcase for your company products or services and your portfolio. This could be an online ecommerce store, or lead generation site. Either way, your focus should be on customer experience and usability,[…]
Last year I predicted the Bitcoin crash. Sadly I am not a financial whizz or cryptocurrency expert, but maybe it was my marketing experience. I could see it increasing volume in social media and the news about rich people buying in. It reeked of marketing spin to get the average Joe buying in. Stories starting[…]
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