Looking after the data that you hold on your customers is a very important task. Not only should you have an organised list of contacts that have been segmented but you should also make sure that you are adhering to all data protection regulations. Many business owners don’t approach their email lists with caution, and[…]
So Google are making some interesting changes to their PPC Ad accounts and look to be removing a key metric. I’ve just got this email that states for one of my clients Ad position is going to be removed. Starting on 29 September 2019 the following columns will be removed from Google Ads. Removed columns:[…]
In the online age, websites are the most important place to invest time and money as they bring new business and are the showcase for your company products or services and your portfolio. This could be an online ecommerce store, or lead generation site. Either way, your focus should be on customer experience and usability,[…]
Last year I predicted the Bitcoin crash. Sadly I am not a financial whizz or cryptocurrency expert, but maybe it was my marketing experience. I could see it increasing volume in social media and the news about rich people buying in. It reeked of marketing spin to get the average Joe buying in. Stories starting[…]
There are so many acronyms and buzzwords in digital marketing, that it’s easy to be bamboozled. So it’s good to have a handy reference. of business terms to help decipher that media manipulation terminology. This list is intended to help you understand Google AdWords and SEO as we like to work in a clear and[…]
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