Finn McCool Marketing

Most business rely on digital medium advertising, and use either Google Adwords or Facebook/Instagram Pay-per-click or other social advertising. If you are reading this, you most likely are already, or heavily researching looking for a Digital Marketing Training Provider to give you the practical skills or training centre to do this yourself. Our PPC Coaching sessions could be exactly what you need.

Digital Marketing is crucial for every business, finding the right person to manage it though is a minefield. Maybe you have seen a Facebook funnel campaign; by someone who claim to have made millions of pounds and is willing to share their secret. Or mabe you responded to a call/email from agencies touting for business, a potential sign that they have a high client turnover and do a poor job. The best way is word of mouth recommendation, which is more than likely how you found us.

Other key things to consider: If you are using a big agency you are likely paying a percentage of ad spend, so where is their incentive to do the best for your budget? They will also likely have another company in your sector, but don’t see it as a conflict of interest of course.

If you are using a smaller agency you are unlikely to be the only client, so how do you get the attention you need and deserve?

If you are using an agency full stop how do they understand your business? Are they even doing the work, or white-labelling to a smaller fish and pocketing the difference. Due to non-disclosure agreements, you’ll never know if this is happening but it is commonplace. In truth, it’s rare to find someone who is as equally talented at sales as they are DIgitial Marketing. Chances are, you are speaking to a front man who will promise you the world.

If you are managing the ads yourself, how do you keep up to date with best practise? Or get best value for your advertising budget? Are you missing out on crucial methodology, time saving technology or strategy?

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PPC Training

So there is an alternative to using a Digital Marketing Agency. No-one understands your business better than you. No-one can write better Ad Copy than you can as you know your customer. You just need the knowledge to get the best results. And being honest, you will work harder as the results mean more. So how perfect if you joined your business knowledge with someone who can teach you how to weild it effectively. Becoming an expert is learning the fundamentals and successful strategies. PPC Digital Marketing is very trainable in a short space of time for the right trainee.

In most industries on the job training is the best way to develop skills, and knowledge. The capacity to self-development, learn and grow is everyones potential with a teacher who adapts to their learning style. Online courses require self-discipline and don’t adapt to the trainee. With our in-house training you benefit from a free audit as our experts apply their industry knowledge to your account.

What does the PPC training cover?

In a simplistic way Google Ads main strength is reactive response to search terms. Social is instead pro-active in advertising to people who have not started looking yet.

You probably need both for your sales funnel, but as you are paying for our time we can cover exactly what you need

  • Search type basics
  • Logical Account Structure
  • Bidding strategy
  • Search terms & Negative keywords
  • Standout Ad Copy and Extensions
  • Display Network
  • Meaningful Conversion tracking
  • Adwords Editor and time-efficient  tricks
  • Competitor Analysis
  • Remarketing
  • Pixel
  • Setting up conversion tracking
  • Audience Creation
  • Campaign objective explanation
  • Logical Account Structure
  • Bidding strategy
  • Standout Ad Copy and Images
  • Remarketing
  • SEO basics and Google algorithms
  • Google Webmaster tools and Search Console
  • Google My Business
  • Site Speed
  • Mobile Experience
  • Content and natural language
  • XML sitemap and robots.txt
  • Meta titles & descriptions
  • Image alt text
  • Internal linking based on keywords
  • Pagination vs Infinite Scroll
  • Semantic and schema markup
  • Trust Flow and Citation Flow

How are we different?

Before we ever became Digital Marketers we were corporate trainers and people leaders . So we are natural teachers who genuinely get a buzz of seeing our trainees learn and grow. This is not a one size fits all group training session, where you sit in a room with loads of other people and look at accounts that have no meaning or relevance to you. And because we are now PPC experts, we can effortlessly educate you to our standard and have a proven track record for those trained.

These are one-on-one training sessions about YOUR business. We do the work on your accounts together, improving your results and applying both our respective knowledge to maximum results. With mulitple trainees we cannot adapt our training style to suit your needs. We go at your pace of learning, not because we have a deadline. We teach what is relevant to your business so skip out all the unnecessary modules you know already or don’t need. And when you get glassy-eyed, we stop for a break.

This is a training session for you alone, where the aim is to teach you the most relevant information so you get the most out of it. It’s irrelevant if you are a complete beginning, intermediate or advanced. The training is centred on your needs, and the sessions are completely flexible around the attendee.


Free PPC Audit

Prior access to your account is useful but not essential. If we have access, we can look in detail at your set-up. This just maximises our training time, and you get a free audit too. We always want to provide value in what we do.

Then the beginning of the training session is understand yours or the trainees knowledge levels, and importantly what you want to learn and gain out of it. Then we establish what learning style is required and adapt accordingly. Our laptop is plugged into a big TV so you can see exactly what is happening, and then we mix theory and practise, where you make the changes to re-enforce the knowledge. This is not you staring at a presentation for hours wishing you doubled that espresso. It’s interactive learning of practical skills more like a coaching session.


How long does it take?

The purist in me says we never stop learning, but this depends on knowledge levels before starting and where you want to be. A full day session is minimum but some attendees have been having weekly sessions for 6 months and have booked the same for the future. It’s all down to individual needs.

Can’t you just do it for me?

If you want but we charge the same so you may as well be there to learn what is being done, but if your time is valuable then check out our Digital Marketing Services page for more details.

What Learning Style Am I?

We will adapt to you, but you may be wondering what type of learning style you are, and it’s unlikely it’s exclusively one type. Here are the common styles:

Visual Learners

Visual learners learn build comprehension by what they see and through pictures and images. Training for visual learners can be tailored to include presentations with diagrams, videos, and charts.

Auditory Learners

Auditory learners are excellent listeners for spoken and lecture-type teaching. This type of learner prefers speeches, audio recordings and lectures.

Reading/Writing Learners

These individuals learn best through examination of text and case studies. Training for reading/writing learners includes manuals, handouts, quizzes, and presentations.

Kinesthetic Learners

Kinesthetic learners expand their comprehension through their senses, so enjoy hands-on activities like simulations or walk-throughs. Useful sessions could include building or working with physical objects.

Logical Learners

The mathematical learners learn from studying whole systems, patterns, and high-level concepts. Drawn to spreadsheets, grapps or multi-step methodologies, logical learners respond well to training that includes multiple concepts.

Interactive/Social Learners

Interactive learners are strong at understanding the feelings and motivations of others. They thrive on team learning activities, role-playing, and group discussions.

Solitary Learners

Solitary learners focus on self-reflection and introspection as their prime way  of learning. Training should be tailored to work through the content at their own pace, and allow independent learning.

PPC training in Hove

From experience it is advised this is not in your work space due to distraction and privacy from interruption. Even with a designated training room, mental detachment for full focus is best achieved by separation.

We have training space in Hangleton that can be used which is walking distance from Portslade or Aldrington Station. We also have the facility to hire training space directly next to Hove Station at Freedom Works, which is on the Brighton to Worthing line, but also has a direct line to London. This location is close to the Old Shoreham Road (A270) and parking is available at the Goldstone Retail Park.

Freedom Works Hove

Main address:

Hove Business Centre, Fonthill Rd

Hove, UK

Brighton, East Sussex


Read what our clients have to say
Wedding Rings Direct
Alex, Brighton
Previously I have tried some big agency PPC Training, Last year I had paid huge sums of money to be in a classroom full of people up in the Shard in London, but it was all for show. I came out of the days training feeling deflated as I was actually told I knew too much about PPC adwords for the course, which just simply was not the case. I took a gamble with a local company in Brighton and I learnt more in the first hour than I had in the whole of the other training sessions, when we covered search terms which is such a crucial part of PPC for my account.
Ciaran is a gifted teacher, who really wants to help me to learn. I feel like I have had huge value for money as he quickly established my level and knew how to complete the gaps for me. He was able to explain things in a way I could understand which was amazing, and we expanded into social media advertising training.

The results speak volumes. Before the training, sales were down 30% and our business was struggling. With Ciaran's help we restructured the account and cut out thousands of pounds in wasted spend. This has enabled us to continue working with him and now sales are up 60% and we are having our best ever results. The change is phenomenal, and we have found the perfect balance in his expert knowledge of digital marketing and eCommerce and my own knowledge of our industry, He is more than just a Digital Marketing expert, he is a brilliant trainer who quickly puts you at ease. He is also an eCommerce business owner so has given me help and advice far beyond what he was initially hired for.

Charley, Hove
We run a locksmith in the Sussex area. Our business was struggling due to the jobs we were getting just covering Google bills due to national companies taking all the business. Work was non existent without it so we felt lost. We were following advice from our Google ad manager so could not understand how results were not as good as we wanted. We booked a session with Ciaran , who instantly grasped our business and our needs. He quickly restructured our campaigns and cut out all the wasted spend as Google were giving us bad advice. We then worked together on Ad creative and the difference has been outstanding and we are finally making money. it's no exaggeration to say that this PPC training has saved our business. He set things up in a way that it's all clear to me and I can easily manage it myself, but he's always happily on hand for any questions which I think is just fabulous service.

PPC training in Brighton

We also can access training space in Brighton that can be used which is walking distance from Brighton Station. but has a direct line to London. This location is close to Preston Road which leads to the A23.

Brighton Training Facility

Main address:

New England House, New England Street.

Brighton, East Sussex

Facts about Brighton

Brighton is located in South East of England, and is a large town in the county of East Sussex. Brighton and it’s neighbour Hove form a Unitary Authority in Sussex after the two towns merged in 1997 as the borough of Brighton and Hove and obtained city status in 2001 as part of the Millennium Celebrations. A large number of leading digital marketing businesses make Brighton and East Sussex their home due to it’s close proximity to London and the sea, driven by it’s creative young population that stayed after studying at The Sussex University or University of Brighton. The Town is famous for Brighton beach and the Brighton Music Scene.

Brighton, England, formerly used to be called Brighthelmstone, and contains a number of old settlements & villages including Hangleton, Aldrington, Black Rock, Bevendean, Coldean, Brunswick, and Old Steine. Within the boundaries of West Hove’s Hangleton Neighbourhood sits the oldest building in the city of Brighton and Hove, the 11th century St Helen’s Church. Hangleton Manor is Hove’s oldest secular building, and dates back to the 15th century.

The City of Brighton and Hove also homes areas of Hollingbury, Hollingdean, Mile Oak and Moulsecoomb. Other districts of Brighton, Sussex include the outer areas Rottingdean, Portslade-by-Sea, Patcham, Saltdean and Ovingdean, West Blatchington, Westdene, Withdean and Woodingdean. The Brighton Municipality also includes the popular student area of Bear Road, Brighton Marina and Stanmer. The Brighton postcode district is the BN postcode area, and the current Mayor of Brighton is Dee Simpson.

Preston Park, Brighton is enjoyed by residents and hosts the Pride festival known throughout England. Brighton has two major roads out in the A23 heading North to London, and the A27 heading West to Worthing. Bordering to the West of town of Brighton and Hove is Sompting, Worthing, Southwick, Shoreham, Littlehampton and Lancing. The town of Brighton is bordered to the East by Lewes, Burgess Hill and Peacehaven. Brighton City Airport (Shoreham) and Brighton Ferry (Newhaven).