How to Get More Leads Online: 5 Proven Actions

How to Get More Leads Online: 5 Proven Actions

in June 16, 2022

Finding prospective clients (leads) online for your business is no mean feat. In fact, there is an entire strategy involved to help you do this.

For starters, you need to identify your target market, market your business and develop informative content for your target market. Also, since consumers evolve, you need to change your strategy from time to time to suit their needs and preferences.

As a business owner, you can’t always depend on conventional strategies like cold-calling. Instead, you need proven methods to draw as many leads as possible in the ever-competitive online business world.

There are many ways to draw customers and introduce them to your goods and/or services. Note that the strategies that will work for you depend on your industry. That said, let’s look at five general proven methods to help you get more leads online.

Create A Great User Experience

UX comprises all elements of how users interact with your website. So your website need not buffer or be complicated to use. Consider using good MySQL hosting for your website to make it better. MySQL is a data management server used to store and oversee website databases. So if your website database is more accessible, customers will have a better experience.

Well-hosted websites have a good user experience, which means more leads because users interact with them better. Ideally, your website should be:

  1. Easy to access
  2. Easy to understand
  3. Laid out in a sensible manner

Email Marketing

Email marketing is also great for generating leads online. When someone signs up for your emails via your website, it means they’re interested in your goods and/or services, and ideally, you’ve won half the battle.

From this point, you can add their name to an email schedule or an advertising automation program that will send them messages based on their interests.

By sending your website’s visitors targeted emails based on their interests, you can walk the interested ones through the entire process of making a purchase from your business.

Optimize Your Website to Get More Visibility

Another thing you should do to generate more leads is to optimize your website. SEO (search engine optimization) is the best way to improve the visibility of your website in search results using targeted keywords and phrases.

The SEO process comprises assessing, incorporating, and revising your website’s content to ensure it ranks highly in search results.

For instance, if your sell smartphones and someone searches for ‘Samsung smartphones’ and this isn’t explicitly indicated in your title tag, your website won’t appear in their search results.

Therefore, SEO is worth the hassle because it’s easy and free to update your website so you can rank higher and generate more leads for your business online. From there, you can think about converting leads into actual clients.

Social Media Presence

Social media is very crucial for lead generation, albeit some companies look at Facebook, Instagram, Pinterest, TikTok, Twitter as well as YouTube and wonder how they can generate leads from these platforms.

But what you might not know is close to 70% of shoppers check out a company’s social media handles to read reviews and customer feedback prior to making a purchase.

To generate leads from social media, you should know which platforms to use. Depending on your industry, you might not need to be active on all social media platforms out there.

For instance, if your business revolves around software, you need to be active on Facebook and Twitter, but you can forego Instagram, Pinterest, and TikTok.

Use Targeted Paid Advertising

Advertising has always been among the preferred methods to generate more leads. But when it comes to generating leads, online advertising via print media is no longer effective, and the effectiveness is virtually impossible to track.

Enter PPC or Pay-Per-Click advertising, one of the simplest and most cost-effective ways to get more leads online. It’s better than print media and available via programs such as Bing Ads, Facebook Ads, and the best of them all, Google Ads.

Pay-Per-Click is precisely what it sounds like, a means of advertising where you pay for each click. Depending on the phrases or keywords you’re targeting, you can pay anywhere from cents to a couple of hundred bucks per click.

Pay-Per-Click is widely used in lead generation because it allows you to target specific keywords. For instance, if you sell gourmet cupcakes with cream filling, you can create an advertisement for when that particular phrase is searched.

Final Thought

To sum it all up, generating leads online should be a top priority for you because how prospective customers make buying decisions has evolved. So you can consider some or all of the strategies listed above to generate more leads for your business.