If you are a business owner, you may be looking to increase brand awareness for your business, reach a wider target audience, or generate more income. One way this can be achieved is through search engine optimisation or SEO. Read on to learn more about the advantages of SEO.
10 Benefits of SEO for your Business
1) Your business is more credible
If your small business’ website ranks high on the search engine result pages, people will consider it as being a credible business. Not many people will scroll down search engine results, therefore you should put a lot of effort into your site to increase your visibility.
This will include adding applicable content to your site, researching keywords to use to drive website traffic, or consulting with an SEO company like Link City to get more customers to your website. Click here for more Link City SEO benefits.
2) SEO can be free
If you do not enlist the help of SEO services, then doing SEO and digital marketing can be free. Search engines are constantly crawling the web to look for useful content and user-friendly websites, and if you do your homework and increase your SEO efforts, your business should start crawling up the search engine results pages.
Take time out to research search engine marketing and develop the right SEO strategies that will improve your search engine rankings. Look at your competitor’s websites, and write more applicable content than them. A free, successful marketing strategy is to share your content on free-to-use social media platforms.
3) SEO supports marketing
SEO goes beyond just creating beautiful content for consumers. It is also useful in supporting your content marketing initiatives. If you ensure that all your content is of the highest quality, includes popular keywords, and is regularly updated, you will find you will start to rank higher on search engines.
4) Makes use of Paid Marketing Strategies
Free SEO efforts and paid marketing efforts work well together. Paid marketing strategies will help your page show at the top of, for example, the Google search console, while SEO will do so organically.
If you have both free SEO and paid marketing efforts, your business will appear credible and you will be maximizing organic traffic to your site. Through the clever use of SEO, it will be clear to consumers that your business is putting effort into your content and not just paying money to get a top search engine result. An organically high-ranking page will perform even better if you combine it with paid marketing strategies and advertising.
5) You get a competitive advantage
If your competitors are investing in SEO, so should you. Those that put time, energy and money into their SEO will outrank their competitors on major search engines and experience business growth and an increase in customers.
Websites on the first search results page of Google will get 90% of the traffic, so that is ideally where you want to be. You should start by identifying your direct competitors, and analysing their content. Make sure your content is better, your site more user-friendly, and that the site is both fast and suitable for mobile and tablet devices.
6) You reach more people
Paid marketing strategies often focus on a specific group of people, whereas SEO will attract a wide range of potential customers. If you place your focus on keywords and not demographic groups, you will show up in organic search results and find more people that may be interested to work with you.
You can use free online tools to search for keywords that are applicable to your business, and use these keywords in your content to see your small business show up on the first page of search engines.
7) You will rank better locally
SEO can help you rank higher in local searches, for example, “hair salon near me”. A local SEO strategy can help you to attract new customers in your area. This can be done by asking your customers to review you on Google (if you have a Google Business Account), and asking them to include the name of the business as well as the location.
You should also write in an easy-to-understand tone that will answer common questions that people may ask online. You should consider listing your business in some local directories and also do local keyword research for words that are specific to the region.
8) Makes your site more usable
Although SEO results are all about including the right keywords and ranking higher on search engines, it can also improve the usability of your website.
While small businesses are focusing on their SEO, they tend to make their sites more user-friendly, faster, include more links, and make it available on different devices. This will make the site more usable overall, even if that was not the main goal of the SEO.
9) You get real results
By using SEO you can track your rankings and clicks to your website. If you use a platform for your SEO, like Google Analytics, you can access a search engine journal that provides you with information on how your website is ranking and the amount of visitors to the site, as well as the words they searched to come to your site and which pages and links they interacted with.
You can use this data to improve your SEO further.
10) Improved Engagement Rates
An SEO site will have more customers of a higher quality. Customers will engage more with the site, spend more time browsing the different pages, and therefore they will connect with your brand. This can improve your profit long term if you get repeat customers.
Search engine optimization has several key benefits for business websites and can lead to the growth of a business, improve business credibility, and play an important role in digital marketing.