It’s 2022, and it’s another opportunity to keep improving your SEO. It remains an essential part of your digital marketing as you want more people to know about your site, explore it, and eventually increase conversions. Your website corresponds to your local office or store online. Users visit your site to learn about your company and what you offer. If they love what they find, it may entice them to buy your products or hire your services. SEO plays a big part in making your site known.
People rely heavily on search engines to find what they are looking for on the web. SEO helps your site land on the first page of search results, making it easier for users to see you. Furthermore, there is a bigger chance that they will click on your link if you make it on top of the list. There are SEO trends expected to become popular this 2022. We listed some of them below so you can incorporate them into your campaigns.
Focus on user experience
There are various factors that search engines use when crawling the web for sites to include on the search results and their rankings. Some of them are keywords used, number of mentions, and backlinks. While these things remain essential, search engines also focus more on the user experience this 2022. It includes the speed of the website, easy navigation, and responsiveness. Your site should be easy to load and explore no matter what platform is used. Businesses around Oxford could use the help of a web development Oxford company like xist2.com to achieve this on their site.
Use of AI
Artificial intelligence is not new in digital marketing. However, using it in SEO is now increasing in popularity due to the progression it has made the last 12 months. You can use various tools to create copies of articles and marketing campaigns with more human-like language. The output of old AI applications was not as accurate as of the results of newer tools. It makes the process quicker and easier, so you can do other important things with your business or its marketing. Just be warned, you cannot just generate and post, you will always need to do quality and fact-checking, and some SEO polishing for it to rank effectively. But as a time saver, it has huge benefits.
Adding videos on your site is another way to improve your SEO this 2022, especially since more users are drawn to this type of content. Besides making the video content engaging and helpful, you must also optimise it for SEO. Incorporate the right keywords into your title and description. Add captions to ensure that everyone gets the message you wish to impart.
Backlinks remain important
Backlinks are also not new, but we included them on the list since they remain an essential part of SEO this year and for the years to come. It’s one of the things that search engines consider when determining your ranking on search results. Plus, it also strengthens your credibility, authority, and trustworthiness.
Voice search and user intent
There is an increasing number of mobile users, so you must consider ranking in voice searches, which is how they usually look for something online. Use appropriate keywords that are long-tailed. Consider user intent, too, ensuring that your content will answer what they are looking for.
Keep improving your SEO this 2022 by adopting these trends. See which will work best and give you the result you are after.